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Robert T. Crawford


MHA/MSPH Teaching Faculty

School of Public Health

Health Policy and Management

University of North Carolina at Chapel Hill

Chapel Hill, NC 27599


MANAGEMENT EXPERIENCE

Adjunct Instructor. Health Policy and Administration Programs, School of Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC. (August 2007 – Present). Teaching faculty for the following management topics:

  • Quality Management and Continuous Quality Improvement
  • Marketing for Healthcare
  • Self-Leadership and Performance Psychology for Executives

Director of Program Quality. Executive Masters Programs, Health Policy and Administration, School of Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC. (December 2005 – November 2007). Restructured 10-year curriculum scheduling plan, with new seminar and workshop offerings, impacting over 50 percent of this 2nd ranked program. Customer satisfaction polling and analysis. Movement of the program to skills-based structure (in progress). Academic advisement of 200+ executive MHA and MPH students.

Adjunct Instructor. Health Policy and Administration Programs, School of Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC. (September 2000 – July 2007). Teaching faculty for the following management topics:

  • Quality Management and Continuous Quality Improvement
  • Marketing for Non-Profits and Healthcare Marketing
  • Third-Party Payer / Healthcare Insurance
  • Self-Leadership and Performance Psychology for Executives.

Health Care Management Consultant. Chapel Hill, NC (January 1999 – Present). Consulting projects tend to focus on creation of new service lines, management analysis, market research, strategic positioning, wage and compensation, and Continuous Quality Improvement. Projects include product line expansion planning for BreathQuant Medical Systems Inc., start-up business planning and product design for Innovative Leadership Solutions (ILS), CQI expansion initiative for Baylor University Healthcare, healthcare policy initiatives for the Pennsylvania legislature, and branding/service line expansion consultation for major Wall Street investment house, and strategic marketing consultation for healthcare sector with Big-Six Madison Avenue firm. Currently working to advance quality improvement initiatives with Hospital Sao Joao Porto Medical School, Porto, Portugal, South Florida hospital system expansion, research on improved diet in Huyan, China on grade school academic performance, and creation of process improvement systems for new hospital start-up in the suburbs of Shanghai, China.

Business Manager, Multidisciplinary Oncology Programs, University of North Carolina Hospitals and Lineberger Comprehensive Cancer Center, Chapel Hill, North Carolina (April 1998 – May 2001).

  • Member of management team responsible for expanding clinical cancer center from 7 clinics and 5 programs to 60 clinics and 14 programs over three year period (increasing patient volumes by 21.95 percent).
  • Business Administration responsibilities for 60 cost centers related to site-specific multi-modality cancer treatment programs (having affiliations with NIH, NIEHS, NCI, etc.).
  • Financial. Overhauled financial and budgeting systems ($150 million), providing physicians and senior administrators with first accurate assessment of program profitability (20 percent aggre­gate profit margins). Contract negotiation and project management for purchase of six-figure-plus transcription management system.
  • Market Research and Strategic Management. Performed in-depth market research analysis that identified substan­tial growth opportunities in previously unidentified markets.
  • Total Quality Management. Instituted statistical process controls to monitor patient volumes; performed patient-flow and physician work-flow modeling to improve operational efficiency and reduce patient/physician wait times; initiated patient satisfaction surveying system (data collection and analysis).
  • Operational Analysis. Analyzed productive capacity and constraints of internal service providers (radiology, pathol­ogy, OR, etc.).
  • Quantitative/Statistical Analysis. Coordinated nation-wide survey of 3000 thoracic surgeons, pulmonologists, and “gatekeeping” internal medicine physicians on state of current lung cancer treatment options and, with others, perform­ed the non-parametric statistical analysis. Applied multivariate analysis linking demographic data and trends to established patient base to better target future markets.
  • Database Management. Managed Access and SQL 7.0 databases and created integrated/automated reporting link with Excel. Created and managed multiple databases providing historical financial and patient volume information – DRG, CPT, physician, and clinic monitoring derived from HBO/Trendstar and SMS source data.
  • Sales and Program Management. Created tailored preceptor training programs related to multidisciplinary treatment of lung cancer.

Business Consultant. Athens, Georgia (November 1995 – March 1998).

  • Analyzed $131 million city/county government budget for the Athens Business Council — kurtosis and skew analysis; millage rate, real estate, and government revenues correlation analysis for FOCUS (incorporated citizen watchdog group).
  • Developed 1996 Olympics patient flow projections for the regional trauma center.
  • Operations advisor for Atlanta satellite cable TV start-up.
  • Market research for Comer, GA new business venture.
  • Pro forma cash flow analysis for Tampa, FL medical billing office start-up.
  • Financial analysis of Destin Beach, FL condo sale and Clearwater, FL triplex investment purchase decisions.
  • Salary/benefits assess­ment for a production operations Master Scheduler, healthcare industry Financial Analyst, and computer software Product Developer/Tester.
  • Authored several “Forum” articles comparing local government management practices with private sector methods for the Athens Banner-Herald and the Athens Observer.

Military Service. (June 1978 – March 1992)

  • Promotions from private through staff sergeant and second lieutenant through captain.
  • Principle focus was operations and logistics planning/execution for groups as small as ten and as large as 730.
  • Excelled at turn-around management/leadership (taking three teams from last to first, by test, in 60 days or less).
  • Responsible for operational draw-down of the largest combat arms battalion in the US Army — under budget and ahead of sched­ule by a third.
  • Deployed, on short-notice, three port operations task forces to Saudi Arabia — 24 to 72 hour execution windows for 330 officers and soldiers.
  • As logistics officer, reduced buffer inventories by more than 8% for 620-person unit in 45 days.
  • Three years international interoperability work with German, British, and French counterparts — while living and working in Europe –; co-directing NATO-wide, award-winning program (First Place, 1991 NATO Partnership Award.)

EDUCATION: (Military Education In Italics)

Masters of Business Administration, Brenau University, Gainesville, GA, May 1996, GPA 3.93

Master of Arts in International Relations — Overseas Program (completed one year of graduate level work before the Gulf War), Boston University Overseas Program, Boston, MA, September 1991, GPA 3.75.

Bachelor of Arts (Philosophy Major), University of Georgia, Athens, GA, August 1988, major GPA 3.5.

Artillery Officer Basic Course (Commandant’s Program Graduate.)

Officer Candidate School (Distinguished Honor Graduate — Leadership & Academics.)

Company Supply and Logistics Officer Course

PUBLICATIONS:

Articles Published:

Schroen, Anneke, MD; Detterbeck, Frank, MD; Crawford, Robert, MBA, Rivera, Patricia, MD; Socinski, Mark, MD. “Treatment Beliefs and Referral Patterns of Pulmonologists (PM) and Thoracic Surgeons (TS) in Non-Small Cell Lung Cancer.” American Society of Clinical Oncologists (Abstract), 1999.

Edited Ritter, André V., DDS, and Baratieri, Luiz N., DDS, Ms, Ph.D., “Ceramic Restorations For Posterior Teeth: An Update On The Technique,” Journal of Aesthetic Dentistry, Vol. 11, No. 2, pp. 72-86, BC Decker, Inc., Ontario, March 1999.

Statistical analysis for Cardoso, Mariane, Baratieri, Luiz N., and Ritter, Andre V. “An In Vivo Study on the Effect of Finishing and Polishing on the Decision to Replace Old Amalgam Restorations,” VI Prêmio De Estímulo Kolynos Winner (paper initially presented in Brazil, 1996), pending publication and expansion of the study to Canada and western Europe.

Authored International Interoperability Article “How The Other Half Lives”, accepted for publication by EurArmy Magazine, 1991.

Authored four Forum pieces addressing financial, operational, and political issues before local government – Athens Banner-Herald (3 pieces) and Athens Observer (1 piece) – August and September 1997.

Schroen, Anneke, MD; Detterbeck, Frank, MD; Crawford, Robert, MBA, Rivera, Patricia, MD; Socinski, Mark, MD. “Beliefs Among Pulmonolgists and Thoracic Surgeons in the Therapeutic Approach to Non-small Cell Lung Cancer”, Chest Magazine, August, 2000.

Deaner, Hugh, MBA, and Crawford, Robert, MBA. “UNC’s Clinical Cancer Center Automates Data Collection for Continuous Improvement.” For the Record Magazine (New Trends in Technology section). June 7, 1999

Chapter’s Published:

ARS Medicinae. “Is Marketing the Silver Bullet of Healthcare?” Crawford, Robert T. Pages 167-192. Ficha Tecnica, Pôrto, Portugal. Depostio Legal N. 256823/07, March 2007.

ARS Medicinae. “CQI: A Silent Revolution Towards Excellence in Healthcare Organizations?” Crawford, Robert T. Pages 211-240. Ficha Tecnica, Pôrto, Portugal. Depostio Legal N. 256823/07, March 2007.

SELECTED PRESENTATIONS:

Business Management Considerations by Multi-Modality Thoracic Oncology Teams, site visit by Omaha, Nebraska hospital administrators, December 14, 1999, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Advocacy of Multidisciplinary Oncology Treatment Clinics: Financial and Marketing Considerations, Bristol Myers Squibb Oncology Preceptorship, December 6, 1999, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Business Management of Multidisciplinary Treatment Programs, UNC Radiation Oncology Technician Program, June 1999, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Business Management Considerations in Start-Up Operations of Multidisciplinary Thoracic Oncology Programs, presentations to physician groups from North West Arkansas and Seattle, Washington, October and November 1999, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Management of Multi-Specialty Cancer Clinics (One-Day Preceptorships), GlaxoWellcome Oncology Sales, July, August, and October 1999, University of North Carolina at Chapel Hill, Chapel Hill, NC.

MTOP Management in a Competitive Healthcare Market, Bristol Myers Squibb Oncology Clinical Trials Fellows Preceptorship, November 1998, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Site visit consultations concerning Business Management issues related to creation of Multidisciplinary Cancer Programs given physician practice groups from New Jersey (3/98); Seattle, WA (9/99); Omaha, NE (10-11/99); Raleigh, NC (01/2000); Orlando, FL (3/2000); Tulsa, OK (5/2000); Dayton, OH (9/2000); and Oklahoma City (2/2001).

Financial Management, Strategic Positioning, and Marketing of Multidisciplinary Oncology Teams, convention of North Carolina Society of Radiologic Technologists (NCSRT), April 8, 2000, Research Triangle Park, NC.

Advocacy of Multidisciplinary Oncology Treatment Clinics: Financial and Marketing Considerations, Bristol Myers Squibb Oncology Preceptorship, April 3-5, April 10-12, and May 1-3, 2000, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Current and Future Trends in Health Care, three-day symposium for senior pharmaceutical industry leaders, March 2001, Princeton, NJ.

Managing the Multidisciplinary Clinic, School of Radiation Therapy, University of North Carolina at Chapel Hill, March 2001.

Multidisciplinary Cancer Clinics and Application of Anti-emetics, one day seminar (consulting project and preceptorship), Glaxo-SmithKline, April 2001, Chapel Hill, NC.

Macro Market Research and Health Care Industry Trends, UNC-sponsored seminar for senior pharmaceutical industry executives, March 2001 and April 2001, University of North Carolina, Chapel Hill, NC.

Impact Of The Balanced Budget Act Of 1997 And The Readjustment Act Of 1999 On Academic Healthcare. Grand Rounds Presentation. Sylvester Cancer Institute, University Of Miami, Miami, Florida, July 28, 2000.

Comparative Analysis of Cash Versus Accrual Accounting Systems for HOAs. Breckenridge, Morrisville, NC, February 20, 2005.

A Modest Proposal to Change Health Care. HEART Committee (special select committee of the Pennsylvania House of Representatives), leading to legislation which unanimously passed the House of Representatives on 4/11/05), Philadelphia, PA, March 17, 2005.

Quantitative Analysis of Election Redistricting Proposals. City of Morrisville, NC, March April 11, 2005.

Analysis of Pediatric Acute Care and ICU Patient Flows, Chapel Hill, NC, November, 2005 (Major Academic Medical Center).

Quality Improvement In A Transitioning Healthcare Environment. Grand Rounds Presentation. Hospital de São João, Porto, Portugal. May 24, 2006.

CQI – Continuous Quality Improvement: A Non-Silent Revolution Towards Excellence In Healthcare Organizations. Serviço de Medicina Interna GORDASS – Gabinete Organização, Desenvolvimento e Avaliação S. de Saúde Hospital de São João, Porto, Portugal. May 22, 2006.

Marketing and Healthcare Organizations. Associação Portuguesa de Administradores Hospitalares and Núcleo de Estudos em Organização e Desenvolvimento de Serviços Saúde, Sociedade Portuguesa de Medicina Interna, Lisbon, Portugal. May 19, 2006.

Grand Rounds Presentations on Quality Improvement and Internal Marketing, Martin Army Medical Center, Fort Benning, GA, May 29, 2008. (With consultation report from Leadership Planning Conference in preparation for system-wide healthcare expansion – three-year plan of execution).

Employment of Quality Improvement Efforts in Veterans Administration Labs, National VA Conference, Charleston, SC, July 23, 2008.

CQI Data Analysis Case Study VA Lab Results (TROPONIN I), National VA Conference, Charleston, SC, July 23, 2008.

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Written by rcrawford

April 14, 2008 at 10:56 am

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